KPI Overview
June vs May · trend Feb → Jun
Impressions
Total profile views
Searches
Search appearances
Overview
Profile overview views
Calls
Call button taps
Chat Clicks
Message button taps
Directions
Direction requests
Website Clicks
Website visits
| Month | Impressions | Searches | Overview | Calls | Chat Clicks | Directions | Website Clicks | Engagement |
|---|---|---|---|---|---|---|---|---|
February | 207 | 148 | 44 | 3 | 0 | 41 | 0 | 21.26% |
March | 211 | 57 | 53 | 6 | 0 | 47 | 0 | 25.12% |
April | 256 | 83 | 53 | 7 | 0 | 46 | 0 | 20.70% |
May | 245 | 57 | 77 | 5 | 2 | 70 | 0 | 31.43% |
JuneCurrent | 265 | 52 | 110 | 4 | 6 | 89 | 11 | 41.51% |
Key Improvements
Overview interactions increased 42.9%, indicating stronger user engagement.
Chat clicks tripled (+200%), showing significantly higher messaging interest.
Direction requests increased 27.1%, suggesting improved local discovery.
Website clicks recorded for the first time — users moving beyond the profile.
Although searches declined 8.8%, overall engagement improved substantially — better quality.
Overall Trend
Brand searches continue to dominate discovery, indicating strong brand recall. June introduced several new location-specific keywords, suggesting improved visibility for local-intent searches.
Strong branded visibility
“confidental” remained the highest-volume keyword (57 → 52), driving the majority of searches.
New local discovery keywords in June
Improved address-based discovery
Users searched using complete business address variations including full postal address with PIN code — Google is increasingly associating the clinic with its physical location.
Insight: Since the profile was taken over on 18 May 2026, June reflects the first full month of active optimization — already showing meaningful gains in engagement and local keyword coverage.“Dentist near me” appearing for the first time signals Google is beginning to surface the profile for generic local searches.